Have you ever heard the term, “Any publicity is good publicity”? For the most part, this is a true statement. When you write an article or a blog post, you will typically find that some people read it, a few people may “Like” what you wrote, less still will comment, and very few people will share your article. The reasons for this can vary, but it’s usually easy to chalk it up to “people are lazy”. They may read it, but they don’t want to comment. The way SEO works really well is if you create some sort of dialogue with people. Interaction is very important for your page rankings, so it is vital that you cause a reaction with what you write.
Do you remember the trouble you could get in for plagiarizing your schoolwork? If you got caught, you’d be lucky if you only failed the assignment. Why? It isn’t right to copy someone else’s work and claiming it as your own. It’s cheating.
The same holds true on the internet. You can’t cut and paste someone else’s work and publish it as your own. What may hold true for Facebook (doesn’t everyone re-post pictures of cats?) doesn’t work so well when you are trying to post some information.
If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site.
The concept is pretty simple.
- You create an ad.
- You place a price upon its worth.
- And you submit it to a search engine.
When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn’t it?