Fortune 500 Companies Using WordPress
I use WordPress for almost every site that I build. If you are unfamiliar with this program, it is acontent managementsystem (CMS) that allows the businessowner to edit and manage their own web site. When I first started using WordPress to build web sites for companies, I had some push back from some of my clients. Some said, “It’s ablogging software, I don’t want to blog.” Others thought the system was too amateur to be used on their web site. If the site didn’t cost them $5000, then it wasn’t good enough for them. How wrong they were! Not only have I worked on web sites throughout the United States, I’ve created WordPress sites for companies doing business in Ceylon, the United Arab Emirates, and Dubai! It seems that larger corporations are also following suite. Here is a list of Fortune 500 companies that use WordPress for their web sites, as well.
WALL STREET JOURNAL
You’ve probably heard of this online newspaper. It has a paid readership of approximately 400,000 people online and is the largest newspaper in the United States. It’s hard copy subscriptions go out to 2.1 million people. In 1996, The Wall Street Journal decided to go online with its news offerings. The online paper uses a modified WordPress three column template which offers advertising, news stories, and color images.
The Pepsi Cola Company has a few bucks, and when they were looking for their new web site, RefreshEverything, they chose WordPress as their content format. Why? Because it is easy to use and you can make changes to the site from any computer that you can log into. Not only that, but teams of people can also work on collaborating information from all over the world. WordPress is flexible and easy to use.
One of General Electric’s initiatives was their Healthy Imagination web site. The site is dedicated to healthy living. Once again, this Fortune 500 Company chose WordPress as the platform to launch the site. A post – or article – can be written from your iPad or even your smart phone using WordPress. The format allows for easy access to mainstream social media networks like Facebook and Twitter, thus making access to the site far-reaching. Remember: The more people who come to your site, the more money goes in your pocket.
This global giant uses WordPress to connect with its clients. Through it’s Upside Web Site, UPS can receive questions and answer people in a timely fashion. What’s more, people can look through the comments and find answers to questions that they may have. The web site makes use of plugins and widgets that offer live feeds to social networks like Twitter so that you can see comments in real-time. You can also share information on Facebook, Google +, and LinkedIN right from their web site.
Want to know what is going on with Yahoo!? You can find out about trends, news, and more through their Yodel Anecdotal web site. This WordPress platform-based web site gives live feed information and articles on how this web site megacompany is changing the world. The site also offers surveys to better judge what people are expecting from Yahoo! and you can even purchase products through the web site through one of the many ecommerce platforms that WordPress uses to seamlessly turn your web site into a store.
WordPress is an extremely powerful tool in web design, today. Business owners want to have some control over what goes into their web sites and are starting to realize how beneficial it is to use a readily available platform, with literally thousands of resources, to manage their online presence. I’ve been building web sites for businesses since 1998 and three years ago, I switched all of my clients over to WordPress. There have been less problems with their sites, more freedom for them to make changes, and I am able to create a web site for them at a fraction of the cost of what a traditional web site would cost them.
OTHER FORTUNE 500 COMPANIES USING WORDPRESS
- Ford Motor Company
- Coca Cola
- CNN Money
- American Express
- The New York Times runs over 50 WordPress-powered sites.
- Fisher Price
- Best Buy