When you are treading through your life and thinking about your business, make sure you stop and see what is around you.  Don’t take everything so serious.  Let me explain:  I was going about my business this weekend and a couple of circumstances made me stop and take notice.

At the Car Wash:
I noticed two Hummers in line at the local car wash. Behind them, waiting in line were a series of other expensive ($30,000+) vehicles waiting their turn for a chance at the power spray.   One of them had a pair of fuzzy dice hanging from the rear view mirror.
At the Super-Mega-”We’ve got everything” store:
Two adult men were having a discussion over whether the new Nintendo Wii or the Playstation3 had the better variety of games. One exclaimed that “sure the kid’s like this, but they don’t use it as much as my wife and I do!”

At my 30-something friend’s home:
A brightly colored knife block – shaped like a human being in the throes of death – with various styles of knives, from a paring knife to a bread cutter thrust into it, sitting on the kitchen counter.

This made me realize something (Other than my friend has a really dark sense of humor).   We, as adults, are just kids with an income.   While that income varies – most of us haven’t broken out of our Peter Pan syndrome and grown up the way we thought all adults were supposed to be – it follows the premise that we buy what we want, not what we need.

We like to have fun!

Market your products the way you would want them to be marketed to you.   Everyone likes to smile and be happy.   A happy person is going to be more receptive to what you are selling.   And let’s face it, we are all just big kids at heart.