We’ve all heard the term “Social Networking”, but what is it? By definition, it describes networks of people, online communities, blogging, wikis, an other forms of collaborative marketing. Some of the common
ones include: Twitter, Facebook, LinkedIn, Flickr, and YouTube. By using a social network, you interact with others to share your ideas, discuss, and promote.
Isn’t Social Networking Just A Waste Of Time?
Not at all! When properly done, you can put your business or products on the minds of hundreds – or thousands – of people that are interested in what you have to offer. The process is far cheaper than advertising and you are targeting groups of people who share a similar interest in what you are talking about.
Everyone has heard of Facebook. With over 500 million members, the web site cannot be ignored. How can your business benefit from Facebook? Let us create a Fan Page for you. With your fan page, you will receive an HTML-based Welcome page with links back to your web site, a contact form, and posts to bring people to your page. We can also set up all of the contact information that you need for people to find you and join your fan page.
Twitter is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.” How can this be useful for you in your business? We can set you up with a customized Twitter page and through specialized programs will broadcast news for you to your customers. We will get you the followers that you need in your business and let them know of new product releases and news in your business and industry.
This is possibly one of the most important tools you can use in business. Share ideas with other people in your industry, gain leads, find quality personnel, and build your networks. LinkedIN is a lead generating machine. Getting involved with this program will help you create a sales funnel for your business. By answering questions about an hour once a week, you can increase your business by helping others. So how do you go about doing this? We’ll help you set up a LinkedIN account and get you involved in the right groups that will help you.
This has become an increasingly important role in our social networking toolkit. Why? Because more and more people realize how important it is to add quality content to their blogs and content to their web sites. It is vital if you want your web site to succeed that you have search engine quality words to get people to come to you. We write blog posts and pages. We can create a highly effective press release for you. If you have a topic you want us to write on, let us know. Our prices are inexpensive and we can help fill your blog with keyword-rich text.
What Social Networking Does
1. Creates a buzz about newsworthy information that pertains to your business. This, in turn, becomes viral in nature, as the people who get this information share it with others. The buzz is the “secret sauce”. This message is delivered from user to user, instead of through the typical streams of advertising, in which you purchase an ad or promote a press release. Also, the buzz doesn’t have to be about a product or service. Many influential campaigns have gathered steam through humorous applications with the company logo or product being incidental, not the main focus.
2. Enticing fans of a company or product to promote the message themselves through their own venues. If a person likes a product you sell, they end up telling other people. If you create a funny commercial, they pass it off to their friends, spreading your words and ideas.
3. Social networking for the business is spread through the use of typical conversation. It is not controlled by the organization, it is not controlled by the product. It is controlled by the users of that product or service. It encourages discussion and dialogue. It engages and respects the users.
Networks of People