Who is your ideal client? I am not talking about a potential prospect – someone who might be interested in your business. I mean the ideal client, the one who IS going to buy your products or services. Once you identify who this is, selling to them can be a lot easier, because you aren’t [...]
It has been over twenty-one months now since I quit my job and started my own business. Like most people who want to be entrepreneurs, I think I’ve always had a need to own my own business. Having the freedom of being your own boss is an incredible feeling, but it is accompanied by terror that [...]