myWebSource1 Launches The Little Black Book of Marketing

Confessions of a Small Business Owner

It has been over twenty-one months now since I quit my job and started my own business. Like most people who want to be entrepreneurs, I think I’ve always had a need to own my own business. Having the freedom of being your own boss is an incredible feeling, but it is accompanied by terror that makes most people hesitate.

I remember the day I came home and told my wife that I finally made the move and that the next Friday would be my last day of work. She freaked out! I assured her that there was nothing to worry about. I had some customers and we had money saved up. I needed her to trust me to do this.

A friend of mine – an accountant – has always wanted to be his own boss. We would talk for hours about starting a business and being successful. His excuse was that he never could settle on the right business no matter how much he wanted it. Personally, I think he is overcome by the fear of making that fateful step.

That step is really the turning point of success or failure. If you no longer have a safety net (i.e. a regular paying job) to fall back upon, you must succeed. Therein, lies the key and the conundrum. You have to give up your security to gain your freedom.

While I was planning this radical change, I spoke to others who owned businesses. I asked them about the growing terror I was feeling. Is it normal to not be sure of yourself? “Every day”, was their almost unanimous reply. When you are out there without a backup and it is sink or swim, you are going to have feelings of fear.

Now I am not asking you to go and give up your job to be a businessperson, but here are some of the steps I learned while making my fateful journey.

Insurance
Everybody needs it, whether you are healthy or not. In my case, I have some health issues and having insurance is imperative. The week I got married, I switched my health insurance over to my wife’s company. Other options could include finding alternative coverage. There are plans in which you pay into an account and draw from that money as you need it. Look into programs that cover small businesses and micro-businesses. 

Equipment and Supplies
I own a web design and marketing firm. My equipment is basically a computer, printer, and backup hard drives. I also needed software, business supplies (business cards, brochures, etc…) and peripherals, such as a camera and scanner. Whatever you need, get it before you make the step of quitting your job.

Money
We all need it and in this economy it is hard to get a loan. Most banks will ask for two years of your income taxes to give you a loan. This means, for the first two years after you start your business, you will find it difficult to get a loan. So, you will need cash. When looking to make the leap to self-employment, make sure you have a decent cushion of money to hold you over. Another suggestion is to give yourself a salary. This way, you will make a certain amount of money per month and avoid the bank loan dilemma.

A Plan
This, of course, is the biggest need when starting your own business. Have a business plan. You will need one in any endeavor you are going to start. Most professionals will tell you that businesses have a better chance of succeeding if you have a written plan. Keep the plan flexible. It is going to change. It has to change if you are going to succeed.

Don’t Be Afraid To Fail
A young reporter once asked Thomas Edison if he felt like a failure when he tried over 9000 times to make the electric light bulb, without success. Edison replied “no” because he learned over 9000 ways how to NOT make a light bulb. The point is, your business may not be a success. Most people who make it don’t do it on their first try. It takes experimentation and utter failure to gain the wisdom to succeed. Don’t give up!

June 6, 2010 I will have been in business for myself for two years. I gave up my position as a Director of Marketing for a shoe company to become one of America’s thousands of small business owners.  I’ve survived a national depression and being off for two months due to a heart attack.

My first day on the job, I panicked.

I didn’t know what to do first! I had spent the past 15 years going to work, having a clearly defined schedule to accomplish, and do my job. For the first time, I was solely responsible for my success and failure. My mouth was dry, my heart was racing, I was scared!

I’ll be honest: I did all right in June. In the month of July, I didn’t make a dime. My preparedness was put to the test. But August was all right, September became even better and October and November were amazing! I’ve never looked back.

Owning a business isn’t for everyone, but for me – I can’t think of a better way to live my life.