Do you remember the trouble you could get in for plagiarizing your schoolwork? If you got caught, you’d be lucky if you only failed the assignment. Why? It isn’t right to copy someone else’s work and claiming it as your own. It’s cheating.
The same holds true on the internet. You can’t cut and paste someone else’s work and publish it as your own. What may hold true for Facebook (doesn’t everyone re-post pictures of cats?) doesn’t work so well when you are trying to post some information.
If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site.
The concept is pretty simple.
- You create an ad.
- You place a price upon its worth.
- And you submit it to a search engine.
When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn’t it?
Thinking about Twitter? Not quite sure what Twitter is? Twitter is a free social networking message service where you can broadcast short messages and links. It also gives you the opportunity to message others and promote your ideas. It is helpful in promoting your web site because Google is now considering links in your Tweets as part of your web site’s popularity. So, are you thinking about getting a Twitter account for yourself of your business? Here is a step-by-step guide on how to set up your Twitter account.
I use WordPress for almost every site that I build. If you are unfamiliar with this program, it is acontent managementsystem (CMS) that allows the businessowner to edit and manage their own web site. When I first started using WordPress to build web sites for companies, I had some push back from some of my clients. Some said, “It’s ablogging software, I don’t want to blog.” Others thought the system was too amateur to be used on their web site. If the site didn’t cost them $5000, then it wasn’t good enough for them. How wrong they were! Not only have I worked on web sites throughout the United States, I’ve created WordPress sites for companies doing business in Ceylon, the United Arab Emirates, and Dubai! It seems that larger corporations are also following suite. Here is a list of Fortune 500 companies that use WordPress for their web sites, as well.