If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site.
The concept is pretty simple.
- You create an ad.
- You place a price upon its worth.
- And you submit it to a search engine.
When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn’t it?
Are you one of the millions of people who use Pay-Per-Click to attract people to your web site? If so, congratulations! You understand the importance of traffic and how it can lead to more sales for your business. I do have an important question for you, though…