Posts tagged "self-marketing"

The Little Black Book of Marketing

myWebSource1 Launches The Little Black Book of Marketing

Northeast Ohio Internet Marketing Company offers help to small businesses.

Wadsworth, Ohio – (March, 2010) – myWebSource1, LLC launches the a new eBook directed at small business owners. The new book, called “The Little Black Book of Marketing” is designed to help businesses succeed on the internet by creating a source of links and online marketing information put into simple, and easy-to-use terms that anyone can understand.

Do you find yourself lost when it comes to promoting your web site?  Are you online, but nobody knows where to find you?  The Little Black Book of Marketing is designed for you! In this 41-page ebook, you will find over 200 links designed to help your business succeed. “When I wrote this ebook”, says author James Fowler, “I was looking for a way to help the local businessman who doesn’t have time to find sites online that will help promote their business. This book is laid out so anyone – whether they’ve been online for years or just beginning – to sit down and start promoting their web site in a matter of minutes.”

Within this eBook, you’ll find:

• How-to Methods to Online Success Put in Easy-To-Use Terms.
• 200+ Helpful Links Gathered From Years of Experience Scouring the Internet.
• Effective Ways of Reaching Your Customers.
• Methods on Leading Customers to You.
• Effective Ways To Promote Your Business and Brand.
• Definitions of Commonly Used Internet Terms.

The book is currently available online for an introductory rate of $19 ($20 off the MSRP) and can be found here: (http://www.mywebsource1.com/littleblackbook.html)

ABOUT myWEBSOURCE1, LLC
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myWebSource1 has been delivering web site designs and internet marketing to businesses since 2006. Comprised of web specialists from across the United States, myWebSource1 offers web sites, content management systems, search engine optimization, pay-per-click management, and social networking for a variety of different businesses.

myWebSource1, LLC
268 Baldwin Street Wadsworth, Ohio 44281
Toll Free: 866-675-6560
www.MyWebSource1.com
Twitter: @mywebsource1
Skype: DUQofURL

1 comment - What do you think?
Posted by admin - March 19, 2010 at 8:50 pm

Categories: Blog, Internet Marketing, Marketing In General, Small Business   Tags: , , , , , , , , , , , , ,

The Testimonial

Testimonial: Basically, a written statement from someone who has used your product or service and have found it to be worthwhile. This powerful form of advertisement was first used in the 19th century and is still in use today. Testimonials emotionally appeal to the consumer rather than directly to their logic. For this reason, they are not always accurate, but extremely effective. Testimonials are used to provide justifications for purchasing or for taking some action.
So, how do you get to use this form of advertisement for yourself? You ask people. Feedback is generally heard from those who are not happy with your service or product. If a consumer is happy, you most likely won’t hear from them. They are satisfied with their purchase and will most likely become a return –but silent – customer. Targeting those customers that verbally tell you of their contentment is essential for a good testimonial campaign.
For example, if a customer comes back and tells you that they were pleased with your product, ask them if you can get that in writing. Have them email you the information or get them to write it out while you have them in your business. Make sure to have them sign the testimonial (or state you have their permission to use the testimonial in their email).
Testimonials are comprised of two parts –the body, or text of the testimonial, and the signature.

  • Body. The body of the testimonial does not have to be an extended praise of your product or service. It can simply state, “This [product] works great!” or “I love it!” More detail is always preferred, but is not a deal breaker since this part is actually secondary to the signature.

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  • Signature. The major impact of the testimonial is that a person is freely giving you permission to use their opinion of your product. The best testimonials have the person’s first and last name as a signature. However, you can use a first name and initial and still be effective. Initials alone are acceptable, but have less of an emotional impact. You MUST have some type of signature on the testimonial. Without this, the believability degrades to propaganda.

    • The one way I have found to gather testimonials is to put a space for them on your warranty card or create a card for the customer to return to you for an incentive. On this card, place a testimonial space with the disclaimer that their comments can be used in this format.

    No matter how you collect your testimonials, you will find that they will help you in your business. People will read and believe them. Good luck on your endeavors and let others do your advertising for you.

    Be the first to comment - What do you think?
    Posted by admin - February 15, 2010 at 10:07 am

    Categories: Blog, Marketing In General, Small Business   Tags: , , , ,